After a successful career in sports marketing and sponsorship consultancy, encompassing advisory roles with Lehman Brothers, Bet 365, Cockspur Rum, Northern Trust, Pepsi and Kingfisher Beer, Omar became Lycamobiles’s first ever Global Head of Sponsorship in 2013. Prior to joining Lycamobile, he sold his 10-year-old business Khan Consulting to Capitalise, the Brandfan Agency in 2012.
Using a Mckinsey based outsourcing model Omar enjoyed securing consultancy roles with IMG, WPP, World Sport Group and Chime Sports Marketing and has since hired CSM’s services as Lycamobile’s sponsorship and PR agency. During his career with Khan Consulting Omar established a reputation as being one of the UK’s leading sponsorship brokers.
He is currently a commercial ambassador to the Professional Cricketers’ Association, co-owner of the British Sports Book Awards and a Steering Committee Advisor to Football for Peace.