In 2015, English Heritage established itself as a new charity to fulfill the role of caring and opening to the public the National Heritage Collection.
Showcase worked with English Heritage to repackage the organisation to appeal to a wider audience and attract sponsorship.
Showcase successfully secured a three year partnership deal the Unilever brand Cif.
To broaden the perception of South Africa as a destination beyond wine and safari, and counter negative publicity surrounding the country, Showcase developed a strategy that uses South African contemporary culture to highlight the country’s heritage, vibrancy and positivity.
Showcase partnered South African Tourism with Royal Ballet Covent Garden and Ladysmith Black Mambazo’s production of INALA, the world’s first Zulu Ballet.
INALA premiered at the Edinburgh International Festival then London Sadler’s Wells before touring the UK and then cities in the USA supported by an international media, online and advertising campaign highlighting South Africa as a contemporary holiday destination.
Showcase developed a bespoke activation of the RIBA Manser Medal awarded to the best new house designed by a UK architect for Hiscox.
The two-year sponsorship reflects Hiscox's expertise in home insurance, and complements its existing commitments to art and design in the communities in which it operates.
Showcase developed a rolling programme of networking and client entertainment events for Investec targeting different audiences by partnering them with the Museum of London.
This included an exclusive encounter with the Cheapside Hoard, the most celebrated collection of Elizabethan jewellery ever found, for Investec’s high-profile clients and guests. Followed by a private tour for Investec women, of the museums costume house and discussion with leading couture milliner, Judy Bentick. The programme concluded with an Investec family dig day, where Investec families learnt and discovered Roman archaeology.
Hermes wanted to reinforce its luxury values whilst still demonstrating support for experimentation and creativity.
Showcase introduced the brand to an opportunity to partner with Juliette Binoche, the renowned French icon as she was about to reveal her less well know talents for painting, poetry and her dance debut on the international stage with choreographer Akram Khan.
The BFI century of Chinese cinema season is the largest and most comprehensive exploration of Chinese cinema ever to be undertaken in the UK.
Showcase worked with Lycamobile in sourcing and securing their first sponsorship of the cultural sector.
Lycamobile has a long and intimate association with the Chinese community and their partnership with the BFI China Season contributes to the celebration of Chinese culture in the UK.
Showcase brought together Good Energy, the UK’s 100% renewable electricity supplier with Sound & Music, the UK’s flagship agency for contemporary music, to create a sound art installation to ‘Capture the Good Energy of the Hay Festival’.
The world premiere of the commission was broadcast on BBC radio.
“The dance was the icing and the music was definitely the cake.” The Guardian 4 stars
“I'm not sure in all the future history of The Perfume Society we'll ever quite top it! It was wonderful to be part of it.”
Jo Fairley, Director of the Perfume Society