Arts & culture have the power to connect and inspire people.
We harness this for brands and their audiences, building connections between art and business that create successful partnerships, campaigns and events.
Cultural consumers are aspirational, connected and influential.
While arts and sports have similar sized audiences, the arts audience is more gender-balanced and culturally involved, providing business and brands a rich platform to engage with consumers, high net worth individuals and opinion formers.
Showcase is one of the few companies specialising in this sector.
Showcase is a specialist consultancy that connects business to the arts, education and the community. We find and manage mutually beneficial partnerships to create long-term high value relationships. This is a specialisation we have developed over many years of evaluating the needs of businesses and the complexities of working with the cultural sector.
Showcase works with . . .
International Corporate Clients
We help businesses to find the right education and cultural projects to partner or develop their own bespoke programme. These cultural partnerships can connect with many audiences; governments, opinion formers, business leaders, high-net-worth individuals, stakeholders, consumers and the community.
We maximize income by building an evidence-based case for support, unlocking hidden value to attract corporate sponsors to increase funding and diversify revenue streams.
Showcase works with public private partnerships to help them understand the value of their cultural assets. The U.K. is recognised internationally as a world leader in the development of the arts and cultural sectors. We utilise this experience to support our clients in developing strategies to enhance a country’s cultural heritage and programmes to support artists and the creative industries to compete more effectively in international markets.
Effective platforms and vibrant sponsorships support your business and how you engage with the world. A combination of business drivers and our deep knowledge of the cultural sector ensures cultural sponsorships that engage and build brand authenticity. We are experts at national and international arts & culture sponsorship, arts consultancy, education and CSV programmes. Showcase helps clients:
• Identify the best cultural platform or association
• Negotiate partnerships
• Develop cultural campaigns and communications to bring partnerships to life
Our team are driven by your specific needs from developing an event, exhibition or brand experience, promoting a production, managing a global campaign to building a brand profile. We connect you with key influencers; editors, experts and commentators to amplify the power of your story.
• Event launches and exhibitions
• Cultural collaborations
• Brand experience
The branding of place has become synonymous with its cultural offering.
We work with countries that understand the power of their cultural assets to enhance reputation and build international relations and identity.
We develop cultural strategies that enhance countries cultural heritage; support artists and creative industries, help build sustainable viable communities and drive social connections and audiences. Our cultural place making programmes include:
• Creative vision planning and development
• Fundraising and influencer campaigns
• Communications campaigns that promote identity through culture
Showcase maximise the value of your cultural organisation to attract sponsor partners.
We help you value and cost your assets, create focused sponsorship packages and make the connections to business.
Our knowledge, expansive database and experience of the business sector help you secure the best possible sponsor partnerships that benefit both parties. We work with arts and cultural organisations to:
• Develop a creative vision and strategy for sponsorship
• Value and package the sponsorship assets
• Cultivate and secure sponsors
• Negotiate final contacts
We are at the forefront of championing partnerships between business and the arts.
On the 9th of June 2016, we organised the inaugural Art of Sponsorship conference with the National Theatre and our market research partner Repucom.
Conference highlights can be seen below:
In 2015, English Heritage established itself as a new charity to fulfill the role of caring and opening to the public the National Heritage Collection.
Showcase worked with English Heritage to repackage the organisation to appeal to a wider audience and attract sponsorship.
Showcase successfully secured a three year partnership deal the Unilever brand Cif.
To broaden the perception of South Africa as a destination beyond wine and safari, and counter negative publicity surrounding the country, Showcase developed a strategy that uses South African contemporary culture to highlight the country’s heritage, vibrancy and positivity.
Showcase partnered South African Tourism with Royal Ballet Covent Garden and Ladysmith Black Mambazo’s production of INALA, the world’s first Zulu Ballet.
INALA premiered at the Edinburgh International Festival then London Sadler’s Wells before touring the UK and then cities in the USA supported by an international media, online and advertising campaign highlighting South Africa as a contemporary holiday destination.
Showcase developed a bespoke activation of the RIBA Manser Medal awarded to the best new house designed by a UK architect for Hiscox.
The two-year sponsorship reflects Hiscox's expertise in home insurance, and complements its existing commitments to art and design in the communities in which it operates.
Showcase developed a rolling programme of networking and client entertainment events for Investec targeting different audiences by partnering them with the Museum of London.
This included an exclusive encounter with the Cheapside Hoard, the most celebrated collection of Elizabethan jewellery ever found, for Investec’s high-profile clients and guests. Followed by a private tour for Investec women, of the museums costume house and discussion with leading couture milliner, Judy Bentick. The programme concluded with an Investec family dig day, where Investec families learnt and discovered Roman archaeology.
Hermes wanted to reinforce its luxury values whilst still demonstrating support for experimentation and creativity.
Showcase introduced the brand to an opportunity to partner with Juliette Binoche, the renowned French icon as she was about to reveal her less well know talents for painting, poetry and her dance debut on the international stage with choreographer Akram Khan.
The BFI century of Chinese cinema season is the largest and most comprehensive exploration of Chinese cinema ever to be undertaken in the UK.
Showcase worked with Lycamobile in sourcing and securing their first sponsorship of the cultural sector.
Lycamobile has a long and intimate association with the Chinese community and their partnership with the BFI China Season contributes to the celebration of Chinese culture in the UK.
Showcase brought together Good Energy, the UK’s 100% renewable electricity supplier with Sound & Music, the UK’s flagship agency for contemporary music, to create a sound art installation to ‘Capture the Good Energy of the Hay Festival’.
The world premiere of the commission was broadcast on BBC radio.
“The dance was the icing and the music was definitely the cake.” The Guardian 4 stars
“I'm not sure in all the future history of The Perfume Society we'll ever quite top it! It was wonderful to be part of it.”
Jo Fairley, Director of the Perfume Society
His passion for effective communication art and design lead him to specialise in Cultural Marketing. Peter has developed a range of high profile cultural and education sponsorship campaigns for clients including; the BBC; UBS; Hiscox; Coutts; Colliers International; Christie’s; the RIBA, the Cultural Olympiad 2012; Museum of London and Youth Music. As Managing Director he is responsible for the management of Showcase and supports clients to providing his contacts and knowledge of the the arts sector to create the most effective, original arts and business campaigns possible.
Peter is a Trustee of Dash Arts.
Anna helps Showcase establish successful working relationships with clients and leads the planning process on projects to develop successful sponsorship campaigns. Before joining Showcase she worked with a range of high profile clients including; LOCOG, The View from The Shard, Hiscox Arts Project, Coutts Woman, Museum of London, the Virgin Group, Procter & Gamble, and Coca Cola GB. She is passionate about the power of brands partnering arts and culture to touch the lives of their audiences in authentic and effective ways that benefit both partners.
Isabella has founded prominent contemporary art galleries in Rome, Florence, and London, and curated a diverse program of exhibitions. She has also participated in and produced presentations for major international art fairs, collaborated with top museums and offered creative and strategic consulting for hotel collections, fashion brands, and non-profit organisations.
Using a Mckinsey based outsourcing model Omar enjoyed securing consultancy roles with IMG, WPP, World Sport Group and Chime Sports Marketing and has since hired CSM’s services as Lycamobile’s sponsorship and PR agency. During his career with Khan Consulting Omar established a reputation as being one of the UK’s leading sponsorship brokers.
He is currently a commercial ambassador to the Professional Cricketers’ Association, co-owner of the British Sports Book Awards and a Steering Committee Advisor to Football for Peace.
She brings her own individual and unique style to Showcase, has a passion for the visual arts and is an accomplished photographer where her work explores perceptions of the body and the documentation of society.
Danielle supports the development of the sponsorship and communications campaigns for a range of clients including RIBA, Investec, English Heritage, Sage Gateshead and the View from the Shard and works closely with the creative team producing high quality sponsorship packages, proposals and presentations.
Elizabeth is a writer and editor, who has worked in the arts and cultural sector in London for the last seven years.
A graduate of Vassar College and University College London, she is co-founder of the photography platform nineteensixtyeight, and worked previously as the managing editor of photo platform Fotoura and as editor for the London Festival of Photography. She has curated various exhibitions, including a recent show at Les Rencontres d’Arles 2017, written for a range of publications, collaborated on artist books, and served as a competition judge and portfolio reviewer.
Elizabeth manages the Showcase online presence, provides editorial and design oversight, and works closely with the creative team producing high quality sponsorship packages, proposals and presentations.